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CV
Professional Summary
Dynamic and results-driven professional with over two decades of experience in public, government, and client relations, complemented by a Master's Degree in Digital Communications from Johns Hopkins University and a 6-month AI and Machine Learning Certification from UPENN. My recent training in AI and ML has equipped me with advanced skills in Python programming, predictive analytics, and data visualization, enabling me to transform complex datasets into actionable insights. I have hands-on experience building machine learning models for tasks such as time series forecasting with Prophet, and applying supervised learning techniques like linear regression and classification to optimize outcomes. Armed with these capabilities, I am well-positioned to deliver AI-driven solutions, such as automating campaign optimization, personalizing client experiences with machine learning, and driving innovation through predictive analytics. Adaptable and forward-thinking, I am ready to lead initiatives that integrate AI and machine learning into business strategies to achieve measurable success.
Skills
Neural Networks Content Strategy Web Design Competitive Analysis Branding Website Usability Campaign Creation Predictive Modeling
Customer Sentiment Analysis User Stories Creative Initiatives Prototyping
User Engagement Predictive Analytics Data Integration Market Research
Digital Marketing Data Analytics Campaign Management Strategic Planning
AL & ML Skills
Libraries & Tools:
TensorFlow, PyTorch, Keras, LangChain, Hugging Face Transformers, Pandas, Scikit-Learn, XGBoost, NLTK, Plotly (Dash), Seaborn, Matplotlib, TF-IDF, MATLAB
Techniques:
Predictive Modeling, Feature Engineering, Dimensionality Reduction, Generative AI, Prompt Tuning, Regression (Linear & Logistic), Classification, Clustering, Ensemble Methods, Neural Networks, API Integration, Data Visualization, Text Vectorization, Time Series Forecasting, Boosting, Decision Trees
Support Vector Machines (SVMs), K-Nearest Neighbors (KNNs), Random Forest, Decision Trees, Prophet, Large Language Models (LLMs), Unsupervised & Supervised Learning, Convolutional Neural Networks (CNNs), Recurrent Neural Networks (RNNs), Long Short-Term Memory Networks (LSTMs), Artificial Neural Networks (ANNs)
Models & Algorithms:
Applications:
Image Classification, Natural Language Processing (NLP), Customer Segmentation, Recommender Systems, Sales Forecasting, Customer Churn Prediction, Stock Price Prediction, Text Summarization and Classification, Custom Model Training
Work Experience
2023-Present
Marketing & Website Consultant
Nonprofit Web Development
Created & implemented brand identity to enhance visual appeal and brand recognition. Conceptualized, designed, built, & launched responsive website, aligning visual elements with the new branding identity for consistent user experience
2022-2023
Business Development Manager
24 Seven
Conducted high-level industry research to identify emerging trends, competitive landscapes, & business opportunities to create effective sales solutions. Closed new business deals by developing & negotiating contracts, client requirement analysis, & collaboration to meet client expectations
2021-2022
Digital Project Manager
Business Growth
Oversaw project estimations and the development of deliverables from ideation to completion; Established and maintained processes to manage scope and budget throughout project lifecycle
2019-2020
Zer0 to 5ive, Marketing & PR Agency
Marketing Strategist
Managed & executed website builds, digital projects & campaigns from concept to completion, including strategic planning, creative development & launch, as well as continued performance & analytics tracking
2013-2018
Senior Account Executive
DMW Direct, Marketing Agency
Managed various clients, serving as day-to-day contact; formulated advertising & marketing strategies including digital, print & DRTV campaigns, ensuring cross-channel cohesiveness resulting in integrated, multi-channel campaigns & website launches
2007-2010
Manager of Government Relations
Unisys Corporation
Strengthened Unisys’ political impact using extensive government experience & network by fostering relationships with high level executives & federal legislators to influence policy in support of company goals
2005-2007
Legislative Staff Assistant
United States Senate
Conducted policy & legal research to gather relevant data for crafting legislation & responding to constitute concerns for the Senator 's signature, on defense, veterans affairs, foreign affairs and foreign trade issues
Working With the Best
Education
2011-2013
MA in Digital Communications & Public Relations
Johns Hopkins University, Washington, D.C.
2001-2005
BA in Psychology
Pennsylvania State University, State College, PA
Certifications
Volunteer Work
Dec. 2018 - Current
Court Appointed Special Advocate, CASA Philadelphia, PA,
Appointed by court to represent the best interests of abused & neglected children in various courtroom settings, with a focus in managing crisis situations
Location: Philadelphia, Pa
